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            NOVALynx 
               
              is working on several large projects for Universal Music Canada, 
              creating the back end management tools for a variety of their 
              sites. All of our projects reside on their large server "farm" 
              in Los Angeles.  
               
              NOVALynx has developed the online database 
              programming that runs the "secret" Matthew Good website. 
              The site is made available to people who buy his latest CD "Avalanche". 
              When the owner places the CD in his/her computer, a screen pops 
              up that will make an encrypted connection to the site. Entering 
              the unique membership number from the card packaged with the CD 
              gives the owner exclusive access to many extra features such as 
              extra audio tracks, videos, slide shows, and messages from the artist 
              himself.  
               
              For the Matt Good site we have created 1/4 million unique membership 
              numbers that have been printed on the cards distributed with the 
              CD's. The numbers are matched with the corresponding numbers in 
              a database to make sure they are genuine. 
               
              The site went live on March 4, 2003, and the next day was very exciting 
              with people registering as members at a rate of 200 to 300 per hour 
              and the album going gold by the following Friday. Within a month 
              there were over 12,000 members and there are now over 40 countries 
              represented. 
               
              We have just started a project to develop and implement a "secret" 
              website for another very special Canadian artist and writer, Jann 
              Arden, whose new CD is to be released early in September 
              2003. 
               
              At the same time, we are developing databases and programming for 
              the Universal Music Canada's main website where news pages in French 
              and English will be maintainable by staff needing no knowledge of 
              HTML. The editing program is suited for PC's , MAC's and Linux and 
              may be accessed and operated from any browser. 
               
              The above processes are very easy to use. Artists and staff don't 
              need to have any knowledge of web programming in order to edit and 
              maintain text, add and resize images, and put in links. Once they 
              have entered the date they want a news item, audio tracks, etc., 
              to be posted on the website and the date they want it to expire 
              or to be archived, NOVALynx programming 
              looks after the rest. 
               
              Universal Music is the largest music company 
              in the world. The company produces, manufactures, markets, sells, 
              and distributes recorded music and represents artists from Canada 
              and around the world. Universal Music is a subsidiary of Vivendi 
              Universal, a leading global media and communications company for 
              the digital age, with five communications units including TV and 
              Film, Publishing, Music, Internet and Telecoms, and Environment. 
               
               "Amazing! NOVALynx met and far exceeded my expectations. 
              The attention to detail, quality of work and most importantly 
              the ease of working with them made the entire experience 
              a pleasure. The final result of our project with NOVALynx was met 
              with accolades - both within Universal Music and from our customers. 
              I look forward to starting our next major IT driven project with 
              NOVALynx." 
              Pete Watson, Senior Manager, New Media, Universal Music Canada. 
               
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